Client Challenge
In August 2025, MG faced a critical challenge: launching their revolutionary new vehicles, the IM5 and IM6, to their dealer network. With cutting-edge technology and innovative features, these state-of-the-art products required comprehensive dealer education to ensure successful market introduction.
Key Requirements:
- Educate dealer network on complex new vehicle features
- Create engaging, memorable training experiences
- Manage large-scale event logistics (80 guests daily)
- Produce professional marketing materials
- Ensure consistent messaging across all touchpoints
Our Solution
We delivered a comprehensive, multi-faceted product launch solution that combined education, engagement, and professional production values.
Training Curriculum Development
- Full curriculum design covering all IM5 and IM6 technical specifications
- Feature-benefit mapping to help dealers translate technical capabilities into customer value
- Structured learning modules ensuring consistent knowledge transfer across all participants
Interactive Learning Experiences
- Hands-on driving activities designed to be both educational and enjoyable
- Experiential learning approach allowing dealers to personally experience vehicle capabilities
- Scalable format accommodating 80 participants per day efficiently
Event Management Excellence
- Complete pre-event coordination with dealer network
- Comprehensive logistics management including dietary requirements and special accommodations
- Seamless daily operations ensuring smooth experience for all participants
Professional Content Production
- 20-minute feature film showcasing IM5 and IM6 capabilities and benefits
- Full production management including crew sourcing and direction
- Complete post-production services delivering a polished, professional final product