There's product launch, and then there's Preview First. Find out how we converted 40% of preview test drives into sales.

Try it for yourself

What is Preview First? The concept is simple. The execution is flawless. The results are spectacular.

  • Step 1: Consultation

    We understand your mission and necessary metrics for success. 

  • Step 2: Integration

    We merge your product landing pages with our existing registration portal.

  • Step 3: Promotion

    Once live, we direct bookings to the portal, track the data, and prepare your dealers.

  • Step 4: Staffing

    Our provided hospitality staff ensure a warm guest welcome and on-site registration, and product specialists get to know your prospects prior to the drive. 

  • Step 5: The DRIVE!

    A no-pressure test drive is provided, tailored to the unique vehicle attributes and delivered with expert product knowledge.

  • Step 6: Handoff and ROI

    Interested prospects are smoothly introduced to dealer staff to provide price quotes and finalize orders.

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The many benefits of Preview First

Your customers feel special

It's exciting to be the first to the party. Shoppers feel like VIPs getting a sneak peak, and the events are festive and conversational, leaving comfortable and honest feedback for our clients. 

Your dealers engage with hot leads 

There's no pressure at Preview First event. Our staff makes sure of that. But after a fun drive and expert personalized demonstrations, curious shoppers often become buyers and ask to place their order. 

Your launch marketing content takes off

With exclusive invitations for those that have registered interest in a launch vehicle, the attendance rate for scheduled drives is over 80%. The vast majority share the experience via photos and videos, and we offer video production support with splash reels and recaps for every site in your network to use. 

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